I’m twenty-two and I don’t consider myself a digital native. This is a relatively new phenomenon, which in our fast-paced digital world means it’s been around for quite a few years. The main reason why I don’t call myself a digital native is because I can remember and grew up in (to an extent) a world before the domination of social media sites and digital technology.
Is bigger always better?
Does a larger Social Media following or footprint automatically represent an easily persuaded audience? I would like to play with the assumption that those with a larger Social Media following are the most influential.
Are those with a large following the most influential? Alternatively, has the digital space created the opportunity for brands and messaging to dig deep and find the smaller, more niche markets who will and can move their products or message far more efficiently?