I write as Director of the Beyond Festival, a Justice and Music Festival based in Canberra, Australia.
Held for the first time in 2015, Beyond was an attempt to bring diverse groups together under the shared values of compassion, justice, peace, welcome and celebration. It was an outstanding success.
Crucial to this success was the skill of Susan Sohn. Her capacity to quickly grasp the heart of the event and then communicate this to disconnected groups without established networks enabled us to get our message and brand in front of a very large number of interested people.
Susan was excellent to work with. She is personable, inquisitive, focused and kept me in the loop of decision-making and strategy at all times.
Susan has an excellent understanding of how social networking works and she was able to harness this in order to focus our communication.
Further, Susan expresses natural warmth that makes communication easy. She displays genuine interest and personal engagement in the process and I am convinced this is the secret to her effectiveness: she looked at Beyond from the point of view of a prospective attendee and asked herself what was necessary to communicate the event effectively. From here she developed her strategy and then delivered. I could not have been happier with her work.
Susan displays great personal integrity in all her dealings. For me, this element is a deal breaker: competence without character leads to corruption. I am delighted that Susan has such high personal standards.
I warmly commend her to any company looking to grow their brand in the public sphere.
Andrew Palmer – Director, Beyond Festival
You are invited to this One-Day Digital Marketing Intensive (Tuesday, December 6). With limited spots available we hope you’ll make every effort you can to join us. These days have proved to be highly sought after and beneficial for everyone involved.
There will be hands-on practical guidance. We will look at the importance of Blogs, Facebook Posts, Twitter, Instagram, Automation, the value of your Database – why it is your goldmine and how something like SnapChat can be incorporated into your digital plan for your business. This One-Day Intensive is a mix of lecture, group work and relevant exercises. This is a real ‘HOW TO’ when it comes to understanding your Social Spaces, how to use them effectively in your marketing campaigns and how all platforms can work for you whilst sharing different messages.
What to do now? Book your spot (secure it early as there are limited spaces available), watch for your emails and fill out our pre-event questionnaire. Bring your own laptop and get ready to dive into all the spaces you currently occupy.
And, last but certainly NOT LEAST we will look at how you measure and monitor your activity because
‘YOU CAN’T GROW WHAT YOU DON’T MEASURE’
Finally, we will help you create compelling content and develop meaningful engagement because
‘IF CONTENT IS KING, THEN ENGAGEMENT IS QUEEN’